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Capital campaign launched

BY JOHN E. USALIS Times Shamrock Writer

01/18/2006

ASHLAND - The Campaign for Ashland has begun.

After almost two years of preparation, the Ashland Downtown Inc. revitalization group has launched its capital campaign. Upon completion of the drive, the organization hopes the funds will propel the downtown effort into warp speed.

The Campaign for Ashland, which has a $175,000 goal over a five-year period, was officially announced at the Jan. 2 ADI board meeting.

Before the meeting ended, the capital campaign had $33,000 in pledges, or almost 20 percent of the goal.

"We have made a significant amount of progress over the last week or so and we're ready to unveil something tonight for everyone to take a really good look at," said board President Louis R. Rader. "The executive committee met last week and really nailed down some issues related to the capital campaign. We worked over the weekend putting everything together and can now say the campaign package is complete and we're ready to roll."

The campaign will be conducted in three phases:

  • Phase I (January) - Ashland large business, professionals and local government.
  • Phase II (February) - Ashland small business.
  • Phase III (March/April) - Ashland area residents and friends.

ADI expects that by raising the $175,000 goal, the Pennsylvania Downtown Center and the Pennsylvania Department of Economic and Community Development will see a very strong local commitment and interest in becoming part of the Pennsylvania Main Street Program.

The local financial commitment will result in Ashland receiving $175,000 in grant funds and be eligible for more than $500,000 in additional grants to fund revitalization projects.

Instrumental in providing planning and materials support for the Ashland campaign is Upper Schuylkill Downtowns, which provides assistance on a variety of levels for revitalization efforts in the boroughs of Ashland, Frackville, Girardville, Mahanoy City, Ringtown and Shenandoah.

USD Executive Director Patrice "Patty" Rader, who is ADI President Louis Rader's wife, attended the meeting and worked with the directors on organizing the solicitation portion of the campaign and answered questions involving the goal and the procedures in keeping the campaign running smoothly.

In the campaign packet, a brochure provides information on the purpose of ADI, what the organization has accomplished in its two-year history and ADI's goals from 2006 to 2011.

"The brochure gives our businesses the opportunity to understand what we're all about, if they don't already," she said, noting that the Ashland capital campaign effort will be a template for similar campaigns in other boroughs.

The packet also includes information on the positive impact of a successful campaign on public and private sectors. A thriving business community in an aesthetically pleasing downtown supports local residents and consumers, municipal government, service businesses, preservationists, utility companies, property owners, retail business owners, financial institutions, corporations and county government.

Rader said that Community Banks will host an open house/reception for local businesses in the near future, which will be followed in March by a town meeting for the general public to explain ADI's goals and mission, which, as stated on the brochure, "seeks a vibrant, attractive and historic downtown Ashland by preserving its architectural charm, promoting economic vitality and marketing its historic and cultural resources."

Of the $33,000 already pledged, $8,000 came from three board directors and their families at the meeting. The other $25,000 commitment over five years was made by ADI, with the pledge being raised through the organization's fund-raisers and projects.

Since ADI recently received 501(c)3 not-for-profit status from the Internal Revenue Service, donations are deductible to the maximum amount allowed by law.

For more information, call ADI at 875-4861 or 875-3571.


© The REPUBLICAN & Herald 2007

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